New York is a city of endless opportunities and high competition, especially in the cleaning services market. One of the leading cleaning companies, whose name remains confidential, faced the need to expand its client base and increase turnover. The company specializes in premium cleaning services for office spaces and residential properties, also offering unique services for high-quality surfaces care and post-renovation cleaning. Despite high work standards, the company realized that in order to further grow, it needed to strengthen its presence in the digital space. They turned to an advertising agency with a request to develop an effective strategy for contextual advertising that would ensure a stable and high-quality influx of new clients.
The company has set the task for the agency to increase the number of service requests and reduce the cost of attracting customers, while maximizing the advertising budget of $18,750.60. The goal was not only to increase the number of applications, but also to increase their conversion into actual orders while maintaining a high average check.
Jasmine, an account manager at the agency, started working with a deep analysis of the client's business and its target audience. After a series of meetings with the company's management, she identified the key goals and objectives of the campaign, establishing a close connection with the client to ensure prompt exchange of information and adjustments to the strategy as needed. Jasmine also supervised the entire process, providing regular reports and consultations.
Mia, a project manager, has developed and implemented a comprehensive project implementation plan. She coordinated the team's work by assigning tasks to specialists and monitoring the deadlines for their completion. Under her leadership, advertising campaigns were developed and launched, analytics were set up, and adjustments were made based on interim results. Mia also made sure that the campaign met the established KPIs and delivered the desired results to the client.
Natalie, a specialist in contextual advertising, conducted a thorough analysis of the market and target audience. She focused on searching and optimizing the most effective keywords and ads in Google Ads. Natalie managed to reduce the cost of the application to $18.82, which allowed to receive 996 applications, out of which 178 turned into real clients. She also implemented a remarketing strategy to re-engage users who had previously shown interest in the company's services but did not make a purchase.
Gabi, a designer at the agency, created attractive and memorable banners that effectively captured the attention of the target audience. Her visual solutions contributed to high click-through rates and conversion rates, which had a positive impact on the overall effectiveness of the advertising campaign.
The advertising campaign brought tangible results to the company. With a budget of $18,750.60, the company received 996 applications, out of which 178 converted into clients. The average cost of attracting one customer was $105.34, while the average check was $462.57. This allowed the company to generate a turnover profit of $82,316.46. Taking into account a margin of 26%, the net profit amounted to $5,564.59.
ROMI, equal to 114.15%, confirmed the high efficiency of marketing investments, bringing the company $1.14 in profit for every dollar invested. The campaign not only increased the number of new clients but also strengthened the company's position in the market, enhancing brand awareness and trust from customers.
This campaign became successful thanks to a comprehensive approach and professionalism of the agency team. Jasmine ensured a high level of customer interaction and task completion control, Mia managed all stages of project implementation, Natalie developed and optimized a contextual advertising strategy, and Gabi created visually appealing banners that attracted the target audience's attention. This success story demonstrates how smart use of contextual advertising and teamwork can lead to significant results even in conditions of high competition in the New York market.
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