en

Marketing

Reputation Management

Search Engine Reputation Management (SERM) is a set of measures aimed at creating and maintaining a positive brand or personal image on the Internet. In the modern digital world, reputation plays a key role in attracting customers and increasing profits. If you don't control your reputation, your competitors may do it, which will lead to negative consequences.

How Search Engine Reputation Management (SERM) helps companies in the USA protect and improve their online image by displacing negative reviews and promoting positive materials.

Tasks solved by SERM

1. Elimination of the consequences of a competitor's information attack. Negative materials can seriously harm your business. SERM helps to push such materials out of the top positions in search engines.

2. Increasing the amount of positive materials. Positive reviews and articles build trust with potential customers and increase loyalty.

3. Creating a positive image for new companies. Young companies need a positive image to attract their first clients and establish trust.

4. Creating an attractive HR brand. A good reputation helps attract talented employees and retain current ones.

92%

Studying reviews

92% of customers read reviews about a company before ordering a service or product

40%

Clients

40% of customers form an opinion about the organization and its products after reading 1-3 reviews

Reputation management in search engines

Main stages

Sentiment analysis of search results

Let's conduct a comprehensive assessment of your company's current online reputation, select keywords and phrases for analyzing mentions in search engines, determine key regions for monitoring reviews, and analyze the sentiment of the results for queries. We will also set up regular monitoring to promptly respond to any changes.

Strategy development

We will develop a SERM strategy for you based on the analysis conducted, organize work with third-party resources to promote positive reviews, and promptly respond to negative comments. We will also develop and implement methods such as loyalty programs and incentives to encourage customers to leave positive reviews.

Regular work and reporting

Register on forums and thematic platforms related to your field of activity. Optimize your profile on Google My Business to increase visibility. We will actively work with reviews, promoting positive reviews to the top of search engines. We place articles on authoritative resources to improve your reputation and SEO. We conduct regular reports on the work done and changes in search results.