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In the modern world, where visual information plays a crucial role, high-quality photo and video content becomes an integral part of a successful marketing strategy. Whether you are developing a startup or running a large business, professional content can significantly increase brand awareness, improve its reputation, and ultimately boost sales.
1. Increased engagement According to a HubSpot study, video on a landing page can increase conversion by 80%. This is because visual content attracts attention faster and is easier to digest.
2. Increasing brand recognition High-quality photos and videos help create a memorable brand image that stands out among competitors. Research shows that people remember 65% of visual information after three days, compared to 10% of textual information.
3. Improving reputation Professional content demonstrates the high level of the company and its serious attitude towards its business and clients.
We start with a briefing to understand your preferences and constraints, define the task, and establish the overall direction.
We analyze competitors, trends, markets, and identify how to present your product to reflect the brand's character and appeal to the target audience.
Generate ideas, create a mood board, and write a shooting script, including all the nuances of organizing it in a technical task.
We take care of all organizational and technical issues: from team formation to process control on site.
We select the best shots from the footage, which we send to post-production for color correction, retouching, editing, and sound processing.
A ready-to-publish video or photo material that accurately reflects the brand positioning and product benefits.
We take into account the specific features of video formats of all communication channels and platforms, whether it's billboards, websites, social media, or advertising. Working in synergy with other agency services, we enhance website efficiency, SMM, and advertising through visual content, focusing on business goals, so that the content not only appeals to the audience but also contributes to promotion and sales.
Helping to highlight the product among competitors thanks to a marketing approach of full immersion in the product, target audience, and promotion goals. Such a comprehensive and individual approach ensures the creation of unique content that enhances the effectiveness of promotional tools, increases brand recognition, and improves brand reputation.
The leading marketing agency in New York, which provides not only marketing services and website development, but also creates complex platforms and has its own products.