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In the modern world of social media, influencer marketing has become a powerful tool for increasing brand awareness, enhancing audience loyalty, and attracting new leads. In this article, we will talk about how our company helps brands achieve these goals using influencer marketing, and why it is necessary for your business.
Influencer marketing is the use of opinion leaders to promote a brand's products and services through their personal social networks and other communication channels. Opinion leaders can be experts in a narrow niche or bloggers with a wide audience. We also find thematic channels where a large percentage of your target audience is present.
1. Increasing brand recognition. Influencer marketing helps to convey information about your brand to a wide audience. 70% of people trust recommendations from opinion leaders more than traditional advertising.
2. Growing the audience in targeted channels. We help your brand reach a new audience by utilizing channels and bloggers who already have a loyal subscriber base.
3. Building trust in products and services. Recommendations from respected opinion leaders significantly increase trust in your brand. 86% of women turn to social media for advice before making a purchase.
4. Lead generation and sales stimulation. Influencer marketing has proven its effectiveness in increasing conversions. Research shows that 49% of consumers make purchasing decisions based on influencer recommendations.
Problem statement. We conduct a briefing, define specific goals and objectives of influencer marketing, immerse ourselves in the niche, study competitors and target audience.
Creative ideas. At the team creative meeting, we generate ideas and select the best ones for developing technical tasks for bloggers.
Studying competitors, the market, and the information field. We conduct qualitative and quantitative research, analyze the experience of promotion by competitors, and study the best practices in niche promotion.
Channel and format selection. We define criteria for choosing bloggers and channels, develop collaboration mechanics, and select interaction formats.
Creating a shortlist. We are compiling a list of the most suitable opinion leaders, evaluating the quality and style of their content, and checking the reputation of bloggers.
Advertising labeling and legal work. We regularly monitor changes in legislation, register approved creatives, and obtain a unique advertising identifier.
Content placement and preparation control.
We monitor the correct formatting and publication of content, creating individual tasks for each blogger.
We collect statistics after the publication and analyze the effectiveness of the campaign taking into account the set goals.
Influencer marketing is a powerful tool that allows your brand to reach new heights. We will help you use this tool to its full potential to increase brand awareness, audience loyalty, and boost sales. Contact us and we will develop a customized brand promotion strategy using opinion leaders.
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