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Targeted advertising on social networks is a powerful tool for attracting new customers to your business. At First New York Digital Agency, we develop effective advertising strategies that ensure precise targeting of your target audience, achieving maximum advertising results.
We create advertising campaigns that engage with your brand's audience and turn them into potential customers. Our creative concepts introduce customers to your products, highlighting their advantages. A comprehensive approach to targeted advertising, combining strategic planning and attractive visuals, allows achieving both short-term and long-term results.
1. Research. A briefing is conducted to understand your business, product, and current experience. This helps to define goals and objectives, analyze the unique selling proposition (USP), and outline plans for the future. The main pain points related to your product, as well as key factors and obstacles to purchase, are identified.
A mind map is created with hypotheses about audience segments and promotion channels, as well as strategies for outperforming competitors.
KPIs are set for the campaign period, budgets and profitability of various promotion channels are determined, and effective communication channels for interacting with the audience are selected.
2. Initial Steps. Campaign preparation starts with developing visual concepts and launching a test campaign. This initial stage lays the foundation for a large-scale campaign, ensuring that all elements align with the goals of your brand.
Collecting current marketing metrics and analyzing campaign results help adjust the media plan and forecast results for the upcoming months to ensure the campaign stays on the right track and remains effective.
Banner concepts are developed in accordance with the style of your brand, creative ideas, and selected references. These concepts are optimized for all necessary ad formats on social media to ensure consistency and effectiveness across different platforms.
Different creatives and advertising formats are being tested with selected audience segments. Hypotheses and proposals are tested based on the data obtained, which allows refining the media plan and improving future forecasts.
3. Performance. Content and visual elements are created for the campaign, and advertising is set up and launched. This includes uploading audiences, banners, and texts, as well as adjusting technical settings such as cost-per-click and display strategies.
At the end of each month, the promotion strategy is adjusted taking into account new topics, creative directions, and additional audience segments. Results and future plans are discussed at the reporting meeting to ensure compliance and continuous improvement.
As statistics of the campaign are accumulated and analyzed, effective technical settings are identified, and the budget increases. Continuous testing of new audience segments helps to effectively scale the campaign.
Quarterly results are reviewed and studied to determine strategic development directions and ensure that important insights are not missed. Integration with analytical systems such as Google Analytics helps track conversions on social networks and generate clear reports with cross-analytics configuration.
We are studying the target audience of your brand: their interests, factors, pain points, and online and offline behavior. We guarantee showing ads only to those who are truly interested. In addition, we analyze competitors' behavior on social networks to identify opportunities for differentiation.
Our specialists handle a limited number of projects in order to carefully monitor and analyze campaigns on a daily basis. For each project, an individual launch and management plan is developed, ensuring efficient use of your advertising budget.
We consider all possible scenarios at the planning and setup stages. We analyze the market to form and test hypotheses, which ensures a positive impact of final campaigns on the growth of the customer base and the profitability of the business.
You always have access to the advertising accounts that we manage. Track campaign results through Google and Bing analytics systems. We transmit all collected audience pixels and store data indefinitely, even after our collaboration ends, providing long-term access to statistics and accounts.
We set measurable goals and focus on achieving them. We review and analyze actual metrics monthly and update media plans to achieve expected results.
For the complete "packaging" of the product, we involve other departments: content, design, contextual advertising, SEO, PR, and SMM. This approach contributes to the regular growth of a loyal audience and the formation of a positive brand image.
The current campaign is adjusted by setting bids, limits, and other technical aspects in advertising accounts.
In collaboration with designers, offers and visual elements in banners are updated to maintain the effectiveness and relevance of the campaign.
Responsible for developing a strategy, recommending appropriate tools, and overseeing the work of the targeted advertising specialist.
Develops strategies, sets up and manages campaigns, conducts audience research, adjusts bids, and works with external services.
Creates design concepts and adapts visual elements for the required advertising formats.
Organizes team work, participates in creative meetings, strategy development, and reporting.
Represents the client's interests, manages communication between the client and the team, and ensures the quality and timeliness of work.
Creates texts that meet specific goals, selects the tone of communication for each audience segment, and adapts communication for different platforms.
Installs and configures analytical systems, creates clear reports, and performs cross-channel analytics.
Are you ready to increase the visibility of your brand and achieve significant growth? At First New York Digital Agency, we specialize in creating cutting-edge targeted advertising strategies that connect you with the right audience at the right time. Our team of experts uses modern methods and deep market insights to ensure that your ads reach those who are most likely interested and ready to convert. Whether you want to attract new customers, re-engage previous ones, or increase brand awareness, our individual solutions are aimed at achieving measurable results and maximizing your return on investment. Don't miss the opportunity to transform your advertising efforts - contact us today and let's start creating campaigns that will have a real impact.
The leading marketing agency in New York, which provides not only marketing services and website development, but also creates complex platforms and has its own products.