In early 2024, a construction company from New York specializing in the construction of residential complexes and commercial properties approached an advertising agency with a request to develop and implement an effective contextual advertising campaign. The company was at the stage of expanding its business and aimed to reach a new level by attracting more customers in a highly competitive environment.
The company faced a problem of insufficient number of applications for large projects, despite providing high-quality services and competitive prices. The company owner decided that to solve this problem, a targeted advertising campaign is needed, which could not only increase brand awareness but also significantly increase the number of high-quality leads.
The main tasks set before the agency were to increase the number of applications for construction services and reduce the cost of attracting clients. It was decided that the budget for the advertising campaign would be over $150,000, which allowed for the full range of contextual advertising opportunities to be utilized.
The project was led by a team of professionals, each of whom made their own contribution to the success of the campaign. Sophia Bennett and Ethan Davis, account managers at the agency, were handling client communication and coordinating the team's work process. They ensured a clear understanding of the tasks and client expectations at every stage of the project.
Project manager Aaron Greenberg developed a detailed action plan and work schedule, monitoring the implementation of all stages of the campaign. Contextual advertising specialists Elena Taylor and Maria Santos are working on selecting keywords, creating ad copies, and setting up advertising campaigns in Google Ads and other platforms.
Special attention was paid to the development of high-quality advertising creatives. Markus Weber, a designer at the agency, created visually appealing and informative banners that caught the attention of the target audience.
During the campaign, 875 applications were generated, out of which 145 were successfully converted into clients. The average cost of one lead was $174.12, while the cost of acquiring a customer was $1,050. The average customer check exceeded $27,800, bringing the company a turnover profit of $640,428. Thanks to a well-tuned campaign and cost optimization, the margin was 25%, which allowed to achieve a net profit of $120,080.
The campaign showed a decent result in terms of ROMI (return on marketing investment), which amounted to 320%. This meant that every dollar invested brought the company $3.2 in profit. Thanks to a successful advertising campaign, the construction company was able to not only expand its client base but also strengthen its position in the New York market.
The client was satisfied with the results, noting that the advertising campaign not only improved financial performance but also increased brand recognition in the market. The advertising agency has confirmed its reputation as a reliable partner capable of solving complex tasks and achieving set goals.
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