In New York, one of the leading dental clinics, aiming to expand its client base and increase revenue, turned to an advertising agency. Despite its high reputation and wide presence in the market, the clinic faced difficulties in attracting a sufficient number of high-quality leads. The solution was found in increasing the advertising budget to $52,300 to conduct a large-scale contextual advertising campaign.
The clinic has set the task for the agency to significantly increase the number of applications and reduce the cost of attracting clients. The agency quickly formed a team of specialists, which included Anna Muller as an account manager, Sean O'Reilly as a project manager, and Elena Taylor, an expert in contextual advertising.
Anna Muller, an account manager, took on the coordination and support of the client at all stages of the advertising campaign. Her main task was to ensure smooth interaction between the client and the agency, as well as to constantly inform about the progress of the project and its intermediate results. Sean O'Reilly, the project manager, was responsible for overall project control, monitoring deadlines and budget compliance, and coordinating the work of all team members.
Yelena Taylor, a specialist in contextual advertising, conducted a comprehensive analysis of keywords and target audience. She worked on creating and optimizing advertising campaigns, which helped reduce the cost per lead to $55 and significantly increase the number of leads to 950. The optimized approach allowed us to target the most interested users, which led to an increase in conversion and improvement in the overall campaign performance.
The advertising campaign implemented by the agency team has led to impressive results. The clinic attracted 190 new clients at a cost of $275 per client. The average bill per customer was $1,200, which allowed to achieve a turnover profit of $228,000. Advertising expenses amounted to $52,300, which resulted in a profit of $52,300. At the same time, the clinic's margin was 25%, and the net profit reached $26,000. ROMI (Return on Marketing Investment) was 150%, indicating high efficiency of advertising investments.
The work of the advertising agency has allowed the clinic to achieve significant success. The campaign not only met expectations but also exceeded them, showing a ROMI of 150%. This confirms the success and profitability of investments in contextual advertising. The clinic was very pleased with the results, which allowed it to significantly increase its client base and income.
The leading marketing agency in New York, which provides not only marketing services and website development, but also creates complex platforms and has its own products.