In early 2024, a real estate agency from New York specializing in selling and renting luxury apartments and commercial real estate approached an advertising agency with a request to conduct a contextual advertising campaign. The real estate agency was experiencing difficulties in attracting new clients and increasing sales volumes, especially in the saturated market conditions of New York.
Despite its long experience, the real estate agency faced a problem of decreasing number of requests for buying and renting real estate properties. The main goal of the company was to increase the flow of qualified leads and boost sales of premium real estate. The client was willing to invest over $25,000 in advertising to achieve significant results.
The company approached an advertising agency with a request to create and implement a campaign that could reach as much of the target audience in New York as possible, interested in luxury real estate. The task was to develop an effective strategy and reduce the cost of customer acquisition.
The project was led by project manager Sophie Dupont, who coordinated all stages of work and ensured that the project was completed on time and met the client's expectations. She was also responsible for planning and delegating tasks within the team.
Account manager Ethan Davis maintained constant communication with the client, held regular meetings and discussions to keep the client informed of all stages of the campaign implementation, and allowed for adjustments as needed. Ethan was also responsible for analyzing interim results and promptly making changes to the strategy as necessary.
Contextual advertising specialist Elena Taylor was responsible for selecting keywords, creating ad campaigns, and setting up campaigns in Google Ads and other platforms. She has developed a strategy aimed at attracting users interested in premium real estate in New York. Elena paid special attention to optimizing the budget and reducing the cost per click to maximize the campaign's efficiency.
The campaign lasted for several months and brought significant results. In total, 412 applications were generated, out of which 68 were converted into clients. The average cost per lead was $69.82, while the cost of customer acquisition was $422.65. The average customer check turned out to be $6,850, which provided the company with a turnover profit of $465,800.
Thanks to a well-tuned advertising campaign and effective budget management, the margin was 20%, which resulted in a net profit of $64,400. ROMI, or Return on Marketing Investment, was 324%, which is an excellent indicator for a real estate advertising campaign. This means that every dollar invested in advertising brought the company a profit of $3.24.
The advertising campaign helped the real estate agency not only increase the flow of clients but also significantly boost sales volumes. The client was satisfied with the result and noted that the achieved indicators exceeded expectations. This allowed the company to strengthen its position in the luxury real estate market in New York and lay the foundation for further growth. The advertising agency demonstrated its ability to develop and implement successful marketing strategies that meet the needs of clients.
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