A cleaning company from New York, specializing in providing services for both individuals and commercial organizations, faced the need to increase the number of online applications. At the time of contacting us, the company already had a website, but its traffic left much to be desired, and it ranked far from the first pages in search engines. The client understood that in the conditions of tough competition in the market of cleaning services in New York, it is necessary to have a strong online presence in order to successfully compete with other companies.
The client approached our agency with a clear task: to increase the number of requests for cleaning residential and commercial premises. Their main goals were attracting new customers, increasing order volume, and improving brand recognition in the local market. The company expected a significant increase in organic traffic and, consequently, an improvement in website conversion.
The project was implemented by a team of specialists led by an account manager Jasmine Rivera, who ensured communication with the client and coordinated all stages of task execution. Project manager Mia Chen was responsible for planning and executing all promotional activities, overseeing deadlines and work quality.
The main focus was on SEO optimization of the website, which was handled by specialist Malik Thompson. As part of the project, a deep analysis of competitors and the current state of the client's website was conducted. Malik has developed a strategy that includes optimizing internal pages, creating new content focused on key queries, and actively building a backlink profile.
As a result of comprehensive work, the client's website has been brought to the top 20 for 10 high-frequency queries, including key phrases such as "cleaning services NYC," "office cleaning New York," "residential cleaning Manhattan.". Thanks to this, the company started receiving significantly more organic traffic, which had a positive impact on the number of applications.
Over the six months of SEO promotion work, the number of inquiries has increased to 620, significantly exceeding the client's expectations. The average cost per lead was $84.56, which is an excellent result for this market. The number of new clients reached 155, and the cost of attracting one client was $338.26.
The average bill for services turned out to be $580.40, which led to a total turnover profit of $89,962. Taking into account a 45% margin, the net profit of the company was $18,217. The ROMI (Return on Marketing Investment) indicator has reached 2.77, indicating a high level of return on marketing investment.
Thanks to the successful implementation of the campaign, the company was able not only to significantly increase the number of new clients but also to strengthen its position in the market, becoming one of the leaders in the segment of cleaning services in New York. This allowed the client to confidently plan further business development and scaling.
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