In early 2023, a construction company from New York specializing in large commercial and residential projects approached an advertising agency to improve its online presence. The company faced a problem of insufficient visibility in search engines, which limited its ability to attract new orders and grow its business in a competitive market.
A company with extensive experience in implementing large-scale projects wanted to improve its online visibility. The main goal was to increase organic traffic and improve rankings for key construction-related search queries. The client has allocated a budget of $185,000 for a six-month SEO campaign to achieve these goals.
As part of the campaign, special attention was paid to promoting high-frequency queries such as "construction companies New York" and "renovation and construction New York". As a result, 12 high-frequency queries were successfully brought to the top positions, significantly increasing the website's visibility.
The project was supervised by project manager Aaron Greenberg, who ensured coordination of all stages of work, monitored deadlines, and interacted with the client. Ethan Davis, an account manager, was responsible for regular communication with the client, providing reports, and adapting the strategy according to changes in the business.
SEO specialist Callum Fraser conducted a comprehensive audit of the current state of the website and developed an SEO optimization strategy. He analyzed high-frequency keywords, optimized internal and external SEO factors such as meta tags, site structure, and backlink profile. Callum also worked on creating quality content and technical optimization, which contributed to successful promotion for high-frequency queries.
The SEO campaign has brought significant results. Over the six months, 650 applications were received, with an average application price of $284.62. Out of these leads, 150 were converted into clients. The average cost of acquiring a customer was $1,233.33, while the average project check was $15,000. This resulted in a net profit of $2,250,000.
The margin was 35%, which allowed the company to make a net profit of $352,500. ROMI (Return on Marketing Investment) was 425%, which means that for every dollar invested, the company made $4.25 in profit.
The SEO campaign significantly improved the website's visibility, especially for 12 high-frequency queries, which led to an increase in organic traffic and inquiries. The client was satisfied with the results, noting that investments in SEO services turned out to be extremely profitable, helping to significantly increase the number of orders and improve the company's financial performance. The advertising agency has confirmed its reputation as a reliable partner capable of effectively solving tasks in search engine optimization and delivering outstanding results.
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