A dental clinic in New York specializing in comprehensive services, including orthodontics, implants, and cosmetic dentistry, has approached our agency to improve its visibility in search engines. The clinic operated in a competitive market where many patients found dentists through the internet, relying on the first pages of search engines. At the time of contacting, the clinic's website was not very visible in search results, which hindered the growth of new patients and limited opportunities for further business expansion.
The clinic aimed to increase the number of inquiries for services such as dental implants, braces, and teeth whitening. The main goal was to rank the website in the top 20 for key queries related to these services, including high-frequency phrases such as "dental implants NYC," "cosmetic dentistry New York," "orthodontist Manhattan.". The clinic expected an increase in organic traffic and, consequently, growth in the number of new patients.
The project was led by an account manager Anna Muller, who carefully studied the client's needs and developed an interaction plan. Project manager Sean O'Reilly coordinated the team's work, ensuring tasks were completed on time and monitoring the quality of work at each stage.
The main SEO work was done by specialist Kevin Lin, who conducted a thorough analysis of competitors and the client's current website positions. As part of the project, Kevin optimized the website for key queries, improved the structure of the pages, and created new high-quality content that matched the potential patients' queries.
In addition, the website's backlink profile was strengthened, which increased its authority in the eyes of search engines. Thanks to these efforts, the clinic's website has entered the top 20 for 18 high-frequency queries, significantly increasing its visibility in search engines and leading to organic traffic growth.
Over the six months of work, the number of applications for clinic services has increased to 1,275, significantly exceeding the client's expectations. The average cost of one application was $111.80, which is an excellent result for the dental services market. In the end, the clinic attracted 306 new patients, with the cost of attracting each one being $465.62.
The average bill for the services provided was $3,750, which allowed the clinic to achieve a total turnover profit of $1,147,500. Taking into account a margin of 42%, the net profit amounted to $154,819. The ROMI (Return on Marketing Investment) indicator has reached 3.38, indicating high efficiency of investments in SEO.
Thanks to the successful implementation of the project, the clinic was able to significantly improve its position in the market and attract a significant number of new patients. This allowed the client to strengthen their presence in one of the most competitive segments of medical services in New York, opening up new opportunities for further business growth and development.
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