In early 2024, a company providing heating, ventilation, and air conditioning (HVAC) services in New York turned to an advertising agency with a request for search engine optimization (SEO) services. The company faced a problem of insufficient visibility in search engines, which limited its ability to attract new customers and grow its business in a competitive environment.
An HVAC company with extensive experience in providing high-quality installation and maintenance services for heating and air conditioning systems wanted to improve its position in search engines to attract more customers online. Their main goal was to increase organic traffic to the website and improve the conversion of visitors into service inquiries.
To achieve these goals, the company has allocated a budget of $55,000 for a six-month SEO campaign. An important task was not only to improve the website's positions for less competitive keywords, but also to promote it for high-frequency queries that would attract a significant number of target visitors. As part of the campaign, 10 high-frequency queries were successfully brought to the top positions, such as "air conditioner repair New York" and "heating system maintenance New York".
The project was led by project manager Aaron Greenberg, who coordinated all stages of work and monitored the completion of tasks on time. Noah Cohen, an account manager, interacted with the client, providing regular feedback and discussing the results of the work. He also worked on analyzing client requirements and adapting the strategy to meet their needs.
SEO specialist Julien Laurent conducted a comprehensive audit of the current state of the website and developed an SEO optimization strategy. He conducted a thorough analysis of high-frequency keywords, optimized internal and external SEO factors such as meta tags, site structure, and links. Julien also worked on creating quality content and improving user experience on the website, which contributed to ranking high on high-frequency queries.
Over the course of six months, the SEO campaign has brought significant results. The number of applications received through the website has reached 320, with an average application price of $171.88. Out of these leads, 80 were successfully converted into clients. The average cost of acquiring a customer was $687.50, while the average check was $5,500. This resulted in a net profit of $440,000.
The margin was 30%, allowing the company to make a net profit of $77,000. ROMI (Return on Marketing Investment) was 140%, which means that for every dollar invested, the company received $1.40 in profit.
The SEO campaign has significantly increased the company's visibility in search engines, especially for 10 high-frequency queries that have brought the website to the top positions. This contributed to a significant increase in the number of applications and improvement in the company's overall financial performance. The client was satisfied with the achieved results and noted that the investments in SEO services paid off, helping not only to increase the number of inquiries but also to improve the overall financial performance of the company. The advertising agency has confirmed its reputation as a reliable partner capable of effectively solving tasks in search engine optimization.
The leading marketing agency in New York, which provides not only marketing services and website development, but also creates complex platforms and has its own products.