A moving company from New York, specializing in relocations for both individuals and businesses, approached our agency with a task to significantly improve its online presence. At the time of contacting them, their website did not generate the desired number of inquiries, and the competition in the moving services sector was extremely high. The client saw their prospects in expanding the customer base, improving the website's positions in search engines, and increasing profits.
The client has tasked us with increasing the number of inquiries from potential customers through organic search. Seasonal fluctuations in demand in the moving industry required a quick and efficient solution to increase conversion rates during peak demand periods. The company also aimed to strengthen its presence for a number of key queries, such as "moving company NYC," "office relocation New York," "residential moving Manhattan," in order to capture a significant market share.
The project was led by an account manager Ethan Davis, who closely worked with the client to understand their unique needs and adapt the strategy accordingly. Project manager Aaron Greenberg was responsible for coordinating the team and ensuring deadlines were met.
SEO specialist Callum Fraser conducted a detailed audit of the current positions of the website and its competitors, based on which an SEO promotion strategy was developed. First of all, the website underwent technical optimization, which helped to eliminate existing issues with indexing and page loading speed.
Next, new landing pages optimized for key queries were created, and a content marketing plan was developed, including publishing articles and blogs aimed at building trust in the brand and attracting potential clients. Callum also actively worked on building a backlink profile, significantly strengthening the site's authority.
As a result of these actions, the company's website was ranked in the top 20 for 15 high-frequency queries, leading to a significant increase in organic traffic and, consequently, inquiries.
Over the six months of work, the number of applications has increased to 815, exceeding the client's initial expectations. The cost of one lead was $89.44, which is a good result in this industry. As a result, 145 new customers were acquired, each costing the company $502.69.
The average check per contract was $3,950, which allowed to achieve a total turnover profit of $572,750. Taking into account a 35% margin, the net profit amounted to $70,761. The ROMI (Return on Marketing Investment) indicator has reached 2.75, indicating a high level of return on customer investment in SEO promotion.
Thanks to the professional work of the team, the company was able to significantly strengthen its position in the market and increase its profits significantly. This success allowed the client to confidently plan further expansion and development of the business, which ultimately will strengthen their position even more in New York and the surrounding areas.
The leading marketing agency in New York, which provides not only marketing services and website development, but also creates complex platforms and has its own products.