One of the real estate agencies in New York, specializing in selling and renting luxury real estate, approached our advertising agency with a request to increase the flow of clients through digital channels. The company was interested in increasing visibility in search engines for a number of key queries related to the sale of luxury apartments and houses in prestigious areas of the city, such as Upper East Side and Tribeca. At the time of their inquiry, their positions in Google were far from the first pages, which significantly limited the amount of organic traffic and, consequently, inquiries.
The client wanted to increase the number of incoming requests from potential buyers and tenants. They had ambitious plans to expand and sell several high-class properties over the next six months. The main task was to rank the website in the top for high-frequency queries such as "luxury apartments NYC", "high-end real estate New York", "buy penthouse Manhattan". The company understood the importance of a strong online presence but did not have internal resources to carry out quality SEO.
To implement the project, a team of specialists was assembled under the leadership of an account manager Ethan Davis, who ensured direct communication with the client and monitored the completion of all tasks. Project manager Sophie Dupont coordinated the team's work, ensuring timely completion of all project stages.
The main role in the success of the campaign was played by Kevin Lin, an SEO specialist, who conducted a comprehensive SEO audit of the client's website and developed a strategy to get the website into the top 20 for key search queries. During the work, more than 50 target pages of the website were optimized, and about 15 new SEO articles were created to capture additional search queries.
One of the key stages was the construction of a high-quality link profile, which helped to strengthen the website's authority in the eyes of search engines. As a result, three months after starting work, the client's website ranked in the top for 12 high-frequency queries, significantly increasing its visibility on Google.
During six months of the campaign, 425 applications were received, out of which 67 turned into actual clients. The average cost of the application was $194.71, which was well within the client's expectations. The cost of acquiring a customer was $1,234.33, which is an excellent indicator for the luxury real estate market.
The average deal size was $21,500, resulting in a total turnover profit of $1,440,500. Taking into account a 38% margin, the net profit of the company was $464,640. The invested funds brought the client a ROMI of 6.61, confirming the high profitability and effectiveness of the campaign conducted.
Thus, thanks to the professional work of the agency team, the company was able to significantly improve its market positions and achieve substantial financial success, which opened up new opportunities for further growth and development.
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